This mood board is a visual representation made on glogster of my target audience and some of their interests. My target audience is aged 16-24 and are predominantly female although some males may take interest in my product. My audience can be of any class, and are of mainstream stereotype. This means that have common interests and I am not targeting a niche market. From my mood board I represented this with high street shops, chain restaurants which attract a younger age as they are reasonable priced representing the age of my target audience. Also the mainstream group is reached with chart music artists shown on my mood board such as Adele and Rihanna. The age group is also represented through the use of the TV shows shown on my mood board which are aimed at younger audiences.
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